Academy
Building in Public
"Building in public" is more than a mere strategy for entrepreneurs; it represents a transformative shift in mindset that redefines the entrepreneurial journey. This transparent approach involves sharing the ins and outs of starting and growing a business openly with the public. It's about being vulnerable, engaging with a community that supports you, and using transparency as a strategic tool to forge a deep connection with your audience.
Chapters
1️⃣ Starting Off on this Path
Build in Public Introduction
Leveraging Public Building as a New Business Strategy
What Can You Build in Public?
Who and Where to Build in Public With
2️⃣ Reset What You Know About Social Media
Understanding the True Mechanics of Social Media
Rethinking Vulnerability on Social Media
Building in Public vs Bragging?
Moving Beyond 'Expert' Advice
Handling Critics and Negative Feedback
3️⃣ Documenting Over Creating
Content Marketing vs Showing Your Work
Pick the Best Stories to Share Easily
5 Kinds of Stories to Share to Go Viral
A Simple Way to Document Your Journey
4️⃣ Sharing to Serve the Community
Learning From Community Feedback
How to Share Stories that Matter and Connect.
Balancing Transparency and Privacy
Engaging Content Strategies
5️⃣ Involving Your Audience in Building
Teaming Up with Our Audience
Mixing Public Ideas and Private Feedback
The Magic of Feedback Loops
The Art of Feedback
6️⃣ How We are Crafting the Perfect BIP Framework
Social Media BIP Framework (40/20/20/20)
Turning Social into Subscribers and Paid Customers
Using Email Lists Effectively, No Matter the Size
How to Design Strategies to Bring People Closer
Using Emails Effectively
Messaging Superpowers with WhatsApp, Telegram, and LINE